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Rob Pierre joins our Board of Trustees

 

We’re delighted to welcome Rob Pierre onto our Board of Trustees.

Rob is an investor, advisor, and one of the UK’s most successful media leaders and brings a wealth of knowledge and experience to our board which will be invaluable as we deliver our ambitious plans to create a permanent Migration Museum for Britain.

Welcome on board, Rob!

We sat down with Rob to find out a bit more about his personal and professional journey – and why the Migration Museum’s mission matters – and resonates so deeply.

Video by: Felix Ursell

About Rob Pierre:
Rob Pierre is an investor, advisor, and one of the UK’s most successful media leaders. Rob co-founded digital marketing business Jellyfish in 2005 and as CEO, he grew the business to over 2000 employees, working across 28 global offices on clients including Google and Netflix. Jellyfish was acquired by The Brandtech Group in June 2023. Rob is a contributor to the international speaker circuit, business and future of work podcasts, and national and industry press. In 2021, he appeared on the Channel 4 show ‘The Money Maker’ alongside entrepreneur, Eric Collins, who hosted the programme. Rob was awarded Media Leader of the Year at Campaign’s Media Week Awards in 2021 and featured in the Powerlist 2022, 2023 and 2024, a listing of the UK’s 100 most powerful black Britons. In 2024, Rob became a member of KPMG’s Black Leaders Network.

Migration Museum shortlisted for Lewisham Mayor’s Business Awards 2024

The Migration Museum has been shortlisted in the Best Visitor Attraction category at the Lewisham Mayor’s Business Awards 2024.

Lewisham residents have been nominating their favourite businesses in the borough – and we’re honoured to be among the highest nominated businesses in the Visitor Attractions category.

Thank you to everyone who has nominated us so far – we truly appreciate it. But we need your support to get over the line.

If you live, study or work in Lewisham and like what we do, please click on the link below to vote for us in the Best Visitor Attraction category. The public vote ends at on Monday 7 October:

Click here to vote for us in the Best Visitor Attraction category

We are delighted to be nominated alongside so many friends and partners in the borough, including a number of business that feature in our Taking Care of Business exhibition and whose products we sell in our Migrant Makers Market.

Please consider supporting these fantastic businesses – and congratulations and best of luck to all shortlisted nominees.

Migration Museum reaches millions with Euro 2024 campaign

Did you see this graphic on social media or in pubs during Euro 2024?

England’s men’s football team reached the final of Euro 2024, and during their run to the final, we teamed up with creative company Wonderhood Studios and media agency the7stars on a social media and out-of-home advertising campaign highlighting how migration has shaped the England team.

Ahead of England’s quarter-final against Switzerland last Saturday, we posted a video graphic on social media and 250 pub screens across the country showing what England’s starting line-up would look like without players either born outside the UK, or with at least one parent or grandparent born abroad.

 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Migration Museum (@migrationmuseumuk)

At full time, we updated the graphic on pub screens and shared a follow-up graphic on socials highlighting that without England’s five successful penalty takers, all of whom were the children or grandchildren of immigrants, England would be out.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Migration Museum (@migrationmuseumuk)

Following England’s semi-final win over the Netherlands, we posted another responsive graphic with the message ‘England Doesn’t Win Without Migration’, centred on the fact that both of England’s goal scorers are the children of immigrants.


 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Migration Museum (@migrationmuseumuk)

And ahead of kick off in final against Spain, we posted a graphic on social media and displayed on 1,297 screens in 251 pubs with the tagline: ‘England Wouldn’t Have Got This Far Without Immigration’, highlighting that all of England’s goal and penalty shoot-out scorers and 16 of the 21 players who made it onto the pitch during the tournament were born outside the UK or had at least one parent or grandparent born abroad.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Migration Museum (@migrationmuseumuk)

The aim of the campaign was to place migration at the heart of fan conversations and encourage people to think about the connections between football and migration.

Migration is often seen as a divisive issue. But it has the potential to unite us through shared experiences and family histories. If you peel back the layers of any of the players in the England squad further, you will almost certainly find migration stories – whether of immigration, emigration – or both. And migration has shaped more than just the England men’s football team – it goes to the heart of who we all are, where we’ve come from and where we’re going – as individuals, as communities, and as nations.

The campaign was displayed on over 1,600 pub screens across the country and went viral on social media, reaching 14 million people on social media, inspiring other organisations to share and post similar graphics, and generating radio and TV coverage, including on BBC Radio 4’s Today programme, Euronews and Campaign.

Massive thanks to the brilliant team at Wonderhood Studios for all of their work in creating and delivering this campaign. And big thanks to the7stars and Alight Media for providing and facilitating the pub screen out-of-home placements.

Photo: Wonderhood Studios